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Scratch DJ Academy takes it to Beaches, Negril this weekend
Representatives of the
world-famous, New York City-based
Scratch DJ Academy will be in Negril
this week, conducting training
sessions for staff members of
Beaches hotels in Jamaica and the
Turks and Caicos Islands. The
sessions, which will be held at
Beaches Negril, will see Jamie
Keogh, head trainer from the Miami
Academy and Brandon Fluharty from
New York participating.
The move, a first for both men, came
about as a result of Beaches
partnering with Scratch DJ Academy
to launch its latest innovation to
enhance entertainment for teens and
families in general staying at the
hotels. Staffers who are trained
will be certified to conduct classes
with guests when the programme is
launched next month.
Scratch DJ Academy teaches the
popular and musical art form of the
DJ founded in 2002 by its current
CEO, Rob Principe, Reg E Gaines,
author of Bring in da Noise, Bring
in da Funk and the late Jam Master
Jay, the legendary DJ of Run DMC.
Combining copyrighted curriculum and
hands-on training, Scratch DJ
Academy offers an incredible
opportunity for amateur and aspiring
music enthusiasts to learn how to
deejay, from mixing and blending to
scratching and beat juggling.
Group Director of Operations for
Sandals Resorts, Shawn DaCosta was
present to observe the first
session. He was thrilled at the
response. "Teens staying at our
Beaches resorts are in for a great
and memorable experience as they
will be able to go back home and
show off at their friends' parties
with this new skill they have
acquired while on vacation," he
said.
Scratch DJ will be the latest
addition in a number of special
entertainment features piloted by
CEO Adam Stewart at the Beaches
resorts. The " DJ 101" programme
will be real edutainment.
Source: Jamaica Observer Western |
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